Tiffany & Co. Leads New Era of Diamond Transparency
Tiffany BeginsDisclosing the Provenance of its Diamonds, Commits to 100% Geographic Transparency
With its Diamond Source Initiative, Tiffany is tracing each of its individually registered diamonds (0.18 carats and larger) by a unique “T&Co” serial number etched by laser and invisible to the naked eye, and providing consumers geographic sourcing information specific to their diamond. Beyond general assurances of “conflict free,” Tiffany believes that knowing provenance is critical to ensuring its diamonds are among the most responsibly sourced in the world.
Provenance information will be merchandised in Love & Engagement
caselines in Tiffany stores around the world, alongside a selection of
diamond rings with their individual provenance clearly displayed. In
addition, geographic sourcing information for all individually
registered diamonds will be made available to consumers via
Tiffany & Co.sales professionals and customer service. Tiffany & Co.is committing to 100% geographic transparency for every newly sourced, individually registered diamond, and will not source any diamonds with unknown provenance (even if responsible sourcing is assured) moving forward.
In Q1 2019:
- Tiffany will begin including provenance on the Tiffany Diamond Certificate for individually registered diamonds, alongside the stone’s other specifications, information not made available on other industry lab reports or by other global luxury jewelers.
- Tiffany will begin sharing craftsmanship journey (such as cutting and polishing workshop location) in addition to provenance.
“Diamonds, formed up to 3 billion years ago and brought to the earth’s
surface by a miracle of nature, are symbols of the most important
moments in our lives. There should be nothing opaque about Tiffany
Although current diamond industry practices preclude the identification
of provenance for many of the world’s diamonds, Tiffany continues to
lead the industry by bringing a new level of transparency to its diamond
supply chain. In cases where provenance is unknown – such as heritage
stones that predate this policy – Tiffany will provide confirmation that
the diamond was sourced with industry leading practices. Tiffany’s
superlative standards exceed the Kimberley Process Certification
requirements for rough diamonds and, for polished stones, mandate
compliance with Tiffany’s Diamond Source Warranty Protocol. In the case
of one trusted supplier with several responsibly managed operations,
diamonds may be designated ‘Botswana sort.’ The majority of these
diamonds were mined in
“Tiffany & Co. has long been committed to diamond traceability and going
above and beyond industry norms to promote the protection of the
environment and human rights,” said
Since 1999, Tiffany has been investing in vertical integration and
prioritizing its supply chain transparency. Approximately 80-90% of
Tiffany’s individually registered diamonds (by volume) have been
supplied through Tiffany operations in
From today, those suppliers will be required to go beyond a warranty of “conflict-free” to affirmatively state the geographic source of any polished diamonds sold to Tiffany including region or countries of origin.
In 1837, Charles Lewis Tiffany founded his company in
Today, with more than 13,000 employees,
Tiffany & Co.
Nathan Strauss, 646-428-5941