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TIFFANY'S HOLIDAY SEASON SALES INCREASE 17%; COMPANY RAISES ANNUAL EARNINGS OUTLOOK

New York, N.Y., January 12, 2010 - Worldwide sales at Tiffany & Co. (NYSE: TIF) increased 17% in the two months ended December 31, 2009 ("holiday period") due to growth in all three geographic segments. Management now believes that net sales and earnings for the fiscal year ending January 31st will exceed its previous expectations.

Net worldwide sales rose 17% to $799.1 million in the holiday period. On a constant-exchange-rate basis, which excludes the effect of translating foreign-currency-denominated sales into U.S. dollars, worldwide net sales and comparable store sales increased 13% and 8% (see attached "Non-GAAP Measures" schedule). Results are based on unaudited sales.

Michael J. Kowalski, chairman and chief executive officer, said, "We are extremely pleased by these holiday sales results. Today more than ever, there is an appreciation of those brands that represent genuine, lasting value built upon a recognizable legacy of great design, superior craftsmanship and quality materials. This greatly benefits Tiffany."

Net sales by segment were as follows:

Mr. Kowalski added, "We experienced growth across a wide range of jewelry categories and price points. Overall, these better-than-expected sales results are, in turn, leading us to again increase our sales and earnings outlooks for the year ending January 31st. We now believe that Tiffany is on track to achieve net sales of approximately $2.7 billion for the full year and can achieve net earnings from continuing operations of $2.07 - $2.12 per diluted share, compared with our previously published outlook of $1.88 - $1.98 per diluted share. The current and previous outlooks are and were inclusive of one-time items. We approach the new fiscal year focused on Tiffany's ability to expand its profitability and global presence, and expect to provide our financial and store expansion plans for 2010 when we report fiscal 2009 results. Long-term, we continue to believe that Tiffany has an excellent opportunity to increase its share of the U.S. and global jewelry market."

Next Scheduled Announcement

The Company expects to report its fourth quarter and full year results on Monday, March 22, 2010 with a conference call at 8:30 a.m. (Eastern Time) that day. For notifications of news releases, please register at http://investor.tiffany.com ("E-Mail Alerts").

Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. For additional information, please visit www.tiffany.com or call our shareholder information line at 800-TIF-0110.

This document contains certain "forward-looking" statements concerning the Company's objectives and expectations with respect to sales and earnings. Actual results might differ materially from those projected in the forward-looking statements. Information concerning risk factors that could cause actual results to differ materially is set forth in the Company's 2008 Annual Report on Form 10-K and in other reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances.

TIFFANY & CO. AND SUBSIDIARIES
(Unaudited)

NON-GAAP MEASURES

Net Sales
The Company's reported sales reflect either a translation-related benefit from strengthening foreign currencies or a detriment from a strengthening U.S. dollar.

The Company reports information in accordance with U.S. Generally Accepted Accounting Principles ("GAAP"). Internally, management monitors its sales performance on a non-GAAP basis that eliminates the positive or negative effects that result from translating international sales into U.S. dollars ("constant-exchange-rate basis"). Management believes this constant-exchange-rate basis provides a more representative assessment of the sales performance and provides better comparability between reporting periods.

The Company's management does not, nor does it suggest that investors should, consider such non-GAAP financial measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. The Company presents such non-GAAP financial measures in reporting its financial results to provide investors with an additional tool to evaluate the Company's operating results. The following table reconciles sales percentage increases (decreases) from the GAAP to the non-GAAP basis versus the previous year:

Contacts:
James N. Fernandez
(212) 230-5315
Mark L. Aaron
(212) 230-5301

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