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Tiffany Opens A Boutique In Seoul, Korea

SEOUL, KOREA (May 9, 2008) -- Tiffany & Co. (NYSE: TIF) today announced the opening of an approximately 1,700-square-foot boutique in Seoul's Shinsegae Gangnam Department Store, located at 19-3 Banpo 1-dong, Seocho-gu.

"The Shinsegae Gangnam department store is one of Korea's premier destinations for luxury shopping," said Michelle Kim, Tiffany & Co. Vice President-Asia Markets. "It is located in an important and growing business and residential area, and our prominent location within the store provides us with the ideal environment for introducing everyone to our heritage of design and outstanding service for which Tiffany is renowned."

The boutique combines architectural details of Tiffany's famous New York flagship store, including Makore wood and stainless steel framed showcases and vitrines. Among the array of TIFFANY & CO. collections offered are the jeweler's celebrated diamonds in platinum and eighteen-karat gold settings; exclusive designer collections of Elsa Peretti, Paloma Picasso, Jean Schlumberger, and world-renowned architect Frank Gehry; fine and engagement jewelry; watches; sterling silver jewelry; and a selection of accessories and gifts.

Tiffany & Co. operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. Other operations include consolidated results from ventures operated under trademarks or trade names other than TIFFANY & CO. Additional information can be found on Tiffany's web site, tiffany.com or international.tiffany.com

TIFFANY & CO. and TIFFANY are exclusive trademarks of Tiffany and Company.

Contact:
Mark L. Aaron
(212) 230-5301
mark.aaron@tiffany.com

Nina Lagdameo
(212) 277-5922
nina.lagdameo@tiffany.com

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